Fashion in the 1980s
The eighties was a decade when many of the fashion trends that people
love to hate were created. In complete contrast to the 1970s, shirts became looser and trousers became tighter. Hair was heavily styled and voluminous (teased and permed to the limits!) and make-up was bold with clashing colours - almost like face paint. Some call it "the time that fashion forgot", as most laws of fashion were broken & torn to shreds.
Music Videos were a major influence for 80s fashion, as well as American TV shows such as 'Dynasty' and 'Dallas' - shoulder pads spring to mind!
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Olivia Newton-John was also at it in her controversial video for her hit song Physical. It seemed like every female wanted to join in, and we suddenly saw women appearing out on the streets in aerobics gear just to do the shopping - this was in broad daylight, too!
The 80s keep fit look for women included items such as neon-coloured, plain, pastel or stripy legwarmers that were scrunched up and worn over leggings, tights or even their jeans for a more casual style. They were also worn with mini skirts.
The over-sized, grey sweatshirt with a large neck opening (which was ripped open and worn off-the-shoulder) became hugely popular after Jennifer Beals wore one in Flashdance.
The classic 1980s aerobics look included a headband, leotard, tights or leggings and, of course, those legwarmers.
80s Aerobics and Fitness
MINI SKIRTS, SKATER SKIRTS
Of course, mini skirts made their first appearance in the 1960s when they were often worn with go-go boots. During the 80s, more often than not, they were worn with legwarmers and/or leggings. Popular materials were denim and spandex and they were tight and clingy. Rah-rah's and skater skirts were particularly popular.
The ra-ra (or rah-rah) is a skirt with more than one layer (usually two or three layers/tiers, but I've seen some have six!) and during the eighties they came in a whole range of colours. Layers could be flat or in a puffed-out tutu style.
An original 1980s ra-ra dress by C&A (UK)
An original 1980s batwing sleeve zebra and cheese plant print dress
ANIMAL PRINT CLOTHES
Deely Boppers / Bobbers
There were many variations with lights and pom poms being particularly popular. They're still worn by party-goers today and, no doubt, should you risk venturing out onto the streets on a weekend night there will be, at least, one hen party wearing them.
80S SHOULDER PADS AND PUFFED SLEEVES
Then there was Joan Collins who played super-bitch Alexis Carrington in Dynasty. Let's face it, any woman with broad-looking shoulders and big 80s hair was going to make any man run for cover!
The New Romantics
New Romanticism was flourishing in the early eighties, and was born in the nightclubs of London such as The Blitz and Billy's. We saw flamboyant men wearing frilly shirts, eye-liner and other forms of make-up. 70s glam rock was a big influence for the look, whilst Kraftwerk influenced the sound, with many (but not all) acts using synthesizers and electronic drums to create their music.
Above we see some typical New Romantic hair styles. On the left is some bloke I've never seen before wearing a dodgy wig, and on the right is the cover of Quiet Life by Japan, featuring a very typical fashion look from the early 80s where we see the hair sweeping over one eye. Quite often the hair was also cut shorter on one side of the head.
One of the earliest examples of New Romanticism can be seen in the video Planet Earth by Duran Duran.
CHOOSE LIFE AND RELAX
In 1984, whilst Wham made the "Choose Life" T-Shirt popular, Frankie Goes to Hollywood made the "Frankie Say Relax" T-Shirt even more popular!
Pepsi and Shirlie, the backing singers with George Michael and Andrew Ridgeley's Wham! made the Katherine Hamnett "GO GO" and "Choose Life" t-shirt famous by wearing them in the video for the 80s hit single 'Wake Me Up (Before You Go-Go)'.
Photo: Holly Johnson with Paul Rutherford who is modelling a "Frankie Say War! Hide Yourself" T-Shirt, which was designed by Frankie Goes To Hollywood's PR manger (and co-founder of ZTT records) Paul Morley. The design was based on Katherine Hamnett's slogan T-shirts, and also included "Frankie Say Arm The Unemployed" and, of course, the more popular "Frankie Say Relax". Unofficial tees with the slogan "Frankie Says Relax" (to avoid copyright infringement) also became popular during 1984 due to the lower prices.
ACID WASHED JEANS
This is one 80s fashion craze I'd rather forget about. The trend for yukky acid wash jeans was popular from the mid to late 80's and into the early 90's before they died a quick death.
The process involves washing denim with chlorine using a pumice stone and was invented by the Rifle Jeans company in Italy. They were often worn with motorcycle jackets or fringe jackets (cowboy/country music style leather jackets with lots of tassles) by heavy metal and rock bands, although plenty of non-rock acts (such as Bros and Salt N' Pepa) also jumped in on the trend. Acid Washed jeans made a bit of a comeback during the late noughties.
Rolling-up the bottom of your jeans is something that is still popular amongst some youngsters today. It's also a good excuse for me to claim that I'm being trendy when I've bought a pair of jeans that are too long for me!
LEVI'S 501 UK TV ADVERTS
The 1985 advert featuring Nick Kamen (see the video playlist at the top of the page) dramatically increased sales of Levi's 501 jeans in the mid 80's. Nick Kamen also had a #5 hit single in 1986 with Each Time You Break My Heart which was written and produced by Madonna and Stephen Bray.
After this success, ads featuring old classics by artists such as Sam Cooke, Marvin Gaye, Ben E. King and Percy Sledge also boosted sales of both Levi's and vinyl records during 1986 and 1987.
Create a similar 80s look on the 80s Fancy Dress page. Plus, discover more info about tutus and ra ra skirts.
Ray Ban Sunglasses
There has been something of a resurgence in this 80s fashion trend in recent years. When I was 14 years old back in 1982 I bought a pair of cheap mirror lens shades from the local market. Street Markets were really popular back in the eighties (in the UK, at least) as there were no chain pound stores or numerous discount clothing superstores on the high street like today.
Ray Bans were also popular and worn by many of the pop stars and film stars of the day, but I suspect that a good many of us ordinary folk bought cheaper replicas.
It's nice to see that Ray Bans (particularly Wayfarer), Aviators / Mirror Lens sunglasses are popular once again, along with so many other 80's clothes.
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