SAISHO AT DIXONS IN THE 1980S

If you walked into a Dixon's store during the 1980s then you will have seen a whole range of products bearing a Saisho badge. Saisho was introduced in 1982 as Dixon's own budget brand. I bought a radio cassette player for my Austin Metro and was reluctant to splash out on one of the major brands, so the budget range was ideal for tight-fisted old me!


Despite the bargain prices, the technology was surprisingly good, and I have a friend who bought a CRT Saisho TV in 1989 that didn't give up the ghost until 2012.


Now, it's not often that a fashion blog will feature electrical equipment, but I feel that fashion extends to not just what we wore, but to just about everything we did in the decade - the food we ate, the music we listened to and the hi-fi's we played it on etc. Walk down any high street in the late 80s and you would, no doubt, have seen a number of people carrying a Saisho carrier bag - whether they would have been considered fashionable is open for debate, of course!

 

Saisho at Dixons carrier bag from the 80s

Saisho at Dixons carrier bag from the 1980s

Saisho personal stereo speaker system

Saisho MS54 Personal Stereo Speaker System

If you owned a personal stereo (such as a Sony Walkman) then these battery operated amplified speakers with rotary lead winder would have been very useful.


Saisho CTR6 Portable TV and Radio 1980s

Saisho CRT6 Portable TV and radio 

Saisho PS 250 Personal Cassette Radio Player

Saisho PS 250 Personal Cassette Radio Player

Saisho HR666 Personal Stereo with Headphones