SAISHO AT DIXONS IN THE 1980S
If you walked into a Dixon's store during the 1980s then you will have seen a whole range of products bearing a Saisho badge. Saisho was introduced in 1982 as Dixon's own budget brand. I bought a radio cassette player for my Austin Metro and was reluctant to splash out on one of the major brands, so the budget range was ideal for tight-fisted old me!
Despite the bargain prices, the technology was surprisingly good, and I have a friend who bought a CRT Saisho TV in 1989 that didn't give up the ghost until 2012.
Now, it's not often that a fashion blog will feature electrical equipment, but I feel that fashion extends to not just what we wore, but to just about everything we did in the decade - the food we ate, the music we listened to and the hi-fi's we played it on etc. Walk down any high street in the late 80s and you would, no doubt, have seen a number of people carrying a Saisho carrier bag - whether they would have been considered fashionable is open for debate, of course!
Saisho CRT6 Portable TV and radio
Saisho PS 250 Personal Cassette Radio Player