Simply Red - If You Don't Know Me By Now (1989)

This soul ballad was originally a #3 UK hit for Harold Melvin & The Blue Notes in 1972, although the song was originally written for Labelle (ft. Patti La belle) although they never recorded it.

Simply Red's version was sung with soulful passion by their lead singer Mick Hucknall, and was a huge hit in 1989, reaching #2 in the UK and topping the charts in the U.S., Canada, Australia and New Zealand. It was the second single release from the band's thrid studio album A New Flame, and the follow-up to the song It's Only Love which had reached #13 in the UK and #57 in the U.S.

There was to be one more hit single from the album, the title track reached #17 in the UK.  The album achieved 7 x Platinum in Britain, and the previous two 80s albums Picture Book and Men And Women also achieved multi-platinum sales.

Simply Red - If You Don't Know Me By Now - Vinyl Sleeve front