ADAM & THE ANTS
by Mark Nobes, chief editor
Adam And The Ants had reached the peak of their career (and almost the end!) when I received the 7 inch single of Prince Charming as a present from my gran back in 1981, and I was supposed to have been given a Blondie single, apparently, but there was a bit of a mix-up with my cousin's present. Fortunately, I love this song, so I was still very thrilled when I received it!
The song included an elaborate video featuring a flamboyant, swashbuckling Adam Ant swinging from a chandelier and smashing a mirror, amongst other things. It also featured one of the last appearances of the late Diana Dors as a fairy godmother (she sadly died just a few years later in 1984), which ties in with the Cinderella theme. They certainly don't make original and imaginative videos like this anymore!
This was the Ants second No.1 single (the previous single Stand And Deliver which was released as the lead single from the Prince Charming album also topped the British charts) and stayed at the top for four weeks during September 1981, entering at No.2 on 6th Sept.
I remember that reviews for the song were rather mixed, with some critics accusing the song of "style over substance". Not sure I can agree with that one!
Overall, the band released eleven singles during the early 80s (three in the late 70s), seven of which reached the UK Top Ten.
7" Vinyl single sleeve for "Prince Charming"
Adam Ant poster from My Guy magazine