Brut 33 after shave and spray-on lotion

Brut Aftershave

"Splash It All Over"


If you're as old as I am, then you will, no doubt, remember those Brut TV ads featuring the boxer Henry Cooper. One of his most memorable catchphrases was "Splash it all over". Of course, this was an ingenious way for the manufacturers to get us to use more of the stuff! 

You may also remember the cheesy ads featuring motorbike ace Barry Sheene and footballer Kevin Keegan. In the U.S., several sports stars helped to promote the Brut brand including boxer Muhammed Ali and American footballer Joe Namath.

I recently bought myself a bottle of the splash on lotion to use at a 70s party. The guests received great pleasure in sniffing that nostalgic fragrance again. It smells just like I remember it - it's has a fresh, clean smell - and it was fun seeing the reaction on people's faces.

Of course, not everyone likes the old school fragrances and some of the reactions were screwed up faces and "ugh!" remarks. But thankfully there were plenty of people who still adore the scent.

The cologne now comes in many formats, and much of it is based on the original Brut splash-on lotion and aftershave. Spray-on anti-perspirant deodorant and even shower gel is available these days.

Brut 33 advert with Henry Cooper
If you're looking for a novel, nostalgic gift idea then I think many husbands and dads out there will be more than happy to receive a bottle of Brut to rekindle memories of their youth. It's also a trendy retro choice for young men, too, and the brand is still very popular on Amazon.
Faberge Brut 33 Luxury Soap from the 1970s

Brut 33 Luxury Soap bar from the 1970s

Barry Sheene and Henry Cooper in a TV ad for Brut

Nothing beats the great smell of Brut TV advert 1976
Now, I'm not going to simply list every variety available as you can see the range at Amazon, but I'll leave you with a few examples of some of the newer products available, and a few other favourites that have been recently revived, including Blue Stratos, Denim and Old Spice.
Barry Sheene: The Official Photographic Celebration of the Legendary Motorcycle Champion