"Splash It All Over"
If you're as old as I am, then you will, no doubt, remember those Brut TV ads featuring the boxer Henry Cooper. One of his most memorable catchphrases was "Splash it all over". Of course, this was an ingenious way for the manufacturers to get us to use more of the stuff!
You may also remember the cheesy ads featuring motorbike ace Barry Sheene and footballer Kevin Keegan. In the U.S., several sports stars helped to promote the Brut brand including boxer Muhammed Ali and American footballer Joe Namath.
I recently bought myself a bottle of the splash on lotion to use at a 70s party. The guests received great pleasure in sniffing that nostalgic fragrance again. It smells just like I remember it - it's has a fresh, clean smell - and it was fun seeing the reaction on people's faces.
Of course, not everyone likes the old school fragrances and some of the reactions were screwed up faces and "ugh!" remarks. But thankfully there were plenty of people who still adore the scent.
Brut 33 Luxury Soap bar from the 1970s
Barry Sheene and Henry Cooper in a TV ad for Brut