by Mark Nobes, chief editor
Cliff is vocally in magnificent form on this track, and it's certainly one of his finest moments. The production by Alan Tarney is top notch, too, and he also produced the albums I'm No Hero (1980) and Wired For Sound (1981).
With 1.3 million global sales, Always Guaranteed became Cliff's biggest-selling album of the 80s.
Cliff released two further singles from the album; "Remember Me" (#35) and "Two Hearts" (#34).
The video plays out the lyrics quite literally at times, in which we see actors playing various famous couples, including Popeye and Olive Oyl, and Sid Vicious and Nancy Spungen, with Cliff taking a swipe at their destructive relationship.
It focuses heavily on Cliff Richard during the opening, before we see a Marilyn Monroe lookalike who re-enacts the iconic flying skirt scene from the 1955 movie The Seven Year Itch.
The media and certain radio stations have certainly give Sir Cliff a pretty hard time during his musical career, and there are many who simply loathe his music and have attacked his squeaky clean image. Nonetheless, the guy has a gained a huge fan base and has been massively successful, selling over 250 million records, with only The Beatles and Elvis beating him in the UK. That's some achievement!
