by Mark Nobes, chief editor
So what were invaders? Basically, just spaghetti shaped like space invaders and covered in tomato sauce. Actually, it would have been better described as just shaped pasta, because it had absolutely no resemblance to spaghetti!
Now, this was a time when the video game industry was booming, and Heinz were keen to cash in on the popularity of games such as Space Invaders and Galaxian. Of course, Invaders tasted exactly the same as spaghetti in tomato sauce, but the novelty factor of pretending to eat space ships was always going to be a winner with kids.
Promotional pin badge for Heinz Invaders Soup