Jacob's Club Biscuit

TV Adverts from the 80s

By Mark Nobes

"If you like a lot of chocolate on your biscuit, join our Club". I'm sure most of you will remember the catchy song that featured in the Jacob's Club TV adverts back in the 1980s. It's yet another one on a long list of useless songs that have been stuck somewhere in my head for around over three decades, just waiting to be recalled!

You certainly don't hear infectious songs like these in adverts these days, and although I'm sure there are those of you who you are very happy about this, I do really miss them, and they definitely brightened up my day back then. And yes, I do like a lot of chocolate on my biscuit, and Club was a school lunchbox favourite!

Join The Club Fan Club Advert

There was another song used in a 1984 ad, which featured the slogan "Join the Club Fan Club", You can view this one below.

Do you remember the lyrics? It's not quite as memorable as the first advert, but it's still pretty catchy, nonetheless.

"When they've gone for a bite at the angling club,

and it's all gone wobbly down the pottery club.

If you're partner's waltzed off at the dancing club, 

They found a club, they really love.

Well, who couldn't love a biscuit that's as chocolatey as Club?

Who couldn't love a biscuit that's as chocolatey as Club?

So come and be a member of the Club fan club."

Join The Club Fan Club Advert from 1984

Everyone Lubs A Club Advert

No, that's not a typo in the heading above! There was another advert from 1986 featuring the song "Everyone lubs a Club", and the eagle eyed amongst you will have spotted the wafer version, which was introduced in this year. A wide variety of people from all walks of life are in this ad, including a couple of dodgy-looking men in raincoats, a schoolgirl, a guy in a striped apron (possibly a butcher) and a business man with a bowler hat and briefcase, to name but a few. I guess this goes hand-in-hand with the lyric "Have you ever seen such variety?".
The part I remember most from this one are the three portly gentlemen wearing vest tops and wobbling their bellies whilst singing "lub-a-lub-a-lub-a-lub-a".
Everyone Lubs a Club Advert from 1986


Fruit Club (with raisins) has always been my favourite, as I like the contrasting texture of the soft fruit against the crunchy biscuit. I also like orange, but I'm not such a fan of the mint ones. You can still buy these three flavours today, along with honeycomb, which has been available since the mid 90s, although I prefer a Cadbury's Crunchie myself!

Now, you will have noticed the plain milk and dark flavours. These haven't been available to buy for some considerable time, and I believe they were phased out around the mid 1990s. There was also a wafer version which was introduced in 1986 but also discontinued in the mid 90s. This had a partly blue wrapper with a picture of a half-eaten biscuit, and this can be seen in another advert further down this page.

So when was the last time you actually ate a Club biscuit? I bought a packet of orange flavoured Club's a couple of months ago, but maybe you haven't eaten one since the 80s?

Did you know? In 2023, you can buy Club Salted Caramel, Club Orange Cake Crunchies and Honeycomb Cake Crunchies.


The original milk Club biscuit featured playing cards on the wrapper, which was partly dark orange in colour. However, there was also a Club Domino milk chocolate fruit bar, which also had a dark orange wrapper. Other flavours had different coloured wrappers and featured an image of one of the ingredients used in the biscuit such as an orange, raisins and mint leaves, apart from plain, which featured a golf ball and a partly green wrapper.

Originally, the biscuit was manufactured by Jacob's, with two separate divisions manufacturing them in Ireland and the UK. They were bought out by the French company Danone in the mid 1990s, and the plain, milk and wafer versions were then discontinued.

The brand was then sold to United Biscuits in 2004, with the Irish sector of the company being sold to Fruitfield Foods to form Jacob Fruitfield Food Group. In 2013, United decided to rebrand the biscuit as McVities Club in the UK.