P-P-PICK UP A PENGUIN
A Look Back At Those Memorable TV Adverts From The 70s And 80s
by Mark Nobes
I was never quite sure why a chocolate covered biscuit bar was named after a flightless bird, but as I grew older, I realised that it was a genius marketing idea - many of us still remember the song and slogan several decades later. In fact, that slogan is still used by McVitie's on the front of the packaging today, although I haven't seen any TV ads in a long time.
I used to regularly find a Penguin in my school lunchbox. This was a fine way to end a delicious lunch which often included cheese and coleslaw sandwiches and a packet of Quavers. This was then washed down with a carton of Um Bongo - they drink it in the Congo, don't you know!